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    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing

    Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.

    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    The condiment maker is hoping the color of the characters’ superhero uniforms — red and yellow, respectively — will remind consumers of the classic ketchup and mustard combination as summer cookout season remains in swing.