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In the earnings report, Mulberry also acknowledged a disappointing financial performance for the 52-week period ended March 30, and said that over the course of its fiscal year, “the macro-economic environment presented significant challenges for the luxury sector, with markets across the globe facing a tightening of consumer spending.”
She added that as the brand developed its physical presence, it was keen to ensure the digital engagement and discovery tools were consistent with what was offered on the shop floor, citing the product play tables that provide QR codes and interactive displays for visitors to find their perfect shade match and skincare solutions.
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
Marks & Spencer’s expansion plans never materialised, but Costelloe ended up working for Italian high-end department store La Rinascente for two years.
It’s an intentional mishmash of archival Alexander McQueen and “random men’s pyjama pants”, where Wales Bonner’s football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.