SKU management is vital for stores. Buck General and Lowe's utilize SKU reduction and AI to optimize supply, enhance inventory mix, and improve financial performance. Part of their diversity strategy.
Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
Lowe's acquires FBM & Building Building Products to expand its Pro market reach, product selection, and capitalize on the expected housing recovery, aiming for sustainable sales and investor value.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.
