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    • Lowe’s

    Lowe’s Creator Network: Engaging Influencers for Home Improvement

    Lowe’s Creator Network: Engaging Influencers for Home Improvement

    Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.

    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.