Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
Lowe's acquires FBM & Building Building Products to expand its Pro market reach, product selection, and capitalize on the expected housing recovery, aiming for sustainable sales and investor value.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.
