“At The Estée Lauder Companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,” said Yuri Ezhkov, vice president for the creative center of excellence at ELC, in a statement
Throughout the season, Etsy is engaging with consumers through podcasts and experiential activations, like a recent holiday pop-up shopping experience in New York City, a first for the brand.
Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.
