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Marketing Dive

Estée Lauder continues generative AI push with Adobe integration

Estée Lauder continues generative AI push with Adobe integration

“At The Estée Lauder Companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,” said Yuri Ezhkov, vice president for the creative center of excellence at ELC, in a statement

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Throughout the season, Etsy is engaging with consumers through podcasts and experiential activations, like a recent holiday pop-up shopping experience in New York City, a first for the brand.

Magna: US ad spending rebound gathers force beyond cyclical events

Magna: US ad spending rebound gathers force beyond cyclical events

Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.