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Marketing Dive

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Throughout the season, Etsy is engaging with consumers through podcasts and experiential activations, like a recent holiday pop-up shopping experience in New York City, a first for the brand.

Magna: US ad spending rebound gathers force beyond cyclical events

Magna: US ad spending rebound gathers force beyond cyclical events

Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.