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    • Marketing Strategy

    Coca-Cola’s Growth: Marketing, Innovation, and Resilience

    Coca-Cola’s Growth: Marketing, Innovation, and Resilience

    Coca-Cola's Q2 profits beat expectations through strategic marketing, innovation, and a resilient 'all-weather' approach. Digital marketing, targeted campaigns and product launches drive growth amid global challenges.

    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle increases marketing to emphasize quality and values amid economic uncertainty. Focusing on social channels, influencer campaigns, and ingredient transparency to build brand loyalty. NIL deals with student athletes.