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    Vaseline’s Marketing Renaissance: AI, Creators, and Cultural Relevance

    Vaseline’s Marketing Renaissance: AI, Creators, and Cultural Relevance

    Vaseline's resurgence is fueled by cultural trends, AI-driven content creation, and creator-led marketing. Strategic brand partnerships and product innovation drive growth and enhance customer engagement.


    Applebee’s: New Execs, Value Menu, and Marketing Strategy

    Applebee’s: New Execs, Value Menu, and Marketing Strategy

    Applebee's appoints Wong and Chin to enhance guest experience. Focus on value-based advertising, menu integration, and marketing strategy after Q2 2025 success. Dine Brands aims for future growth.


    Coca-Cola’s Growth: Marketing, Innovation, and Resilience

    Coca-Cola’s Growth: Marketing, Innovation, and Resilience

    Coca-Cola's Q2 profits beat expectations through strategic marketing, innovation, and a resilient 'all-weather' approach. Digital marketing, targeted campaigns and product launches drive growth amid global challenges.


    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle increases marketing to emphasize quality and values amid economic uncertainty. Focusing on social channels, influencer campaigns, and ingredient transparency to build brand loyalty. NIL deals with student athletes.