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What marketers must do to get retail media measurement right

What marketers must do to get retail media measurement right

Some retail media channels support cookieless and some do not today, so there is a lot of work still to be done for the fidelity of reaching customer profiles and measuring true performance to be an equal playing field.

Lowe’s rebrands media network as it expands channel offerings

Lowe’s rebrands media network as it expands channel offerings

In an interview with sister publication Marketing Dive earlier this year, Wilson noted that the company’s partnership with Google to provide search ads is “a really important piece of how we’re expanding our network for off-site capabilities.”