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    • Meridian Mmm

    Alaska Airlines: $100M Boost with Google Meridian MMM

    Alaska Airlines: $100M Boost with Google Meridian MMM

    Alaska Airlines sees a potential $100M boost (11% rise) using Google's Meridian MMM via Adswerve. Optimizing ad spend towards a mid-funnel strategy improves reservations and ROI. Data-driven marketing.