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    • Millennials

    Lowe’s Holiday Campaign: Engaging Gen Z, Alpha, and Millennials

    Lowe’s Holiday Campaign: Engaging Gen Z, Alpha, and Millennials

    Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.

    Lipton Iced Tea: Bridging Generational Divide

    Lipton Iced Tea: Bridging Generational Divide

    Lipton Hard Iced Tea targets both boomers and millennials with a campaign featuring senior influencers and intergenerational content, aiming to unite generations over a shared love for iced tea and partying.