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    • Pepsico

    Starry Drink: Free Refreshment During Heat Waves

    Starry Drink: Free Refreshment During Heat Waves

    PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.

    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi, acquired by PepsiCo, targets Gen Z/millennials with viral TikTok campaigns, influencer collabs, & Fortnite mini-games. Alpine Blast launched after Super Bowl ad controversy. Focus: gaming & community.