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Trinny London talks personalisation and retail innovation at the Vogue Business and Worldpay Beauty Breakfast

Trinny London talks personalisation and retail innovation at the Vogue Business and Worldpay Beauty Breakfast

She added that as the brand developed its physical presence, it was keen to ensure the digital engagement and discovery tools were consistent with what was offered on the shop floor, citing the product play tables that provide QR codes and interactive displays for visitors to find their perfect shade match and skincare solutions.