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    Grinch Steals Black Friday: Walmart’s Holiday Ad Campaign

    Grinch Steals Black Friday: Walmart’s Holiday Ad Campaign

    Walmart's holiday ad campaign features the Grinch in "WhoKnewVille" to promote Black Friday deals and Walmart+. The campaign uses nostalgia & pop culture to attract customers and highlight Walmart's services.

    American Eagle + Snapchat: Back-to-School Gen Z Push

    American Eagle + Snapchat: Back-to-School Gen Z Push

    American Eagle partners with Snapchat, leveraging Snap Map's Promoted Places to target Gen Z for back-to-school shopping. Aims to boost in-store traffic, capitalize on Snapchatters' preference for in-person retail experience.