Personalization 101: How to use simple data to create tailored retail experiences
Curology, a personalized skincare brand, uses QR Codes on hang tags in Target stores for products like their Gentle Cleanser, which don’t come in unit cartons.
What marketers must do to get retail media measurement right
Some retail media channels support cookieless and some do not today, so there is a lot of work still to be done for the fidelity of reaching customer profiles and measuring true performance to be an equal playing field.