Aldi’s Social Media Strategy: Customer-Centric Approach
Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.