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Disney, Hershey execs share how holiday marketing campaigns are evolving

Disney, Hershey execs share how holiday marketing campaigns are evolving

When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.