Olipop’s SpongeBob Collab: Pineapple Paradise & Roblox Gaming
Olipop launches Pineapple Paradise soda with a SpongeBob theme, plus a Roblox gaming experience. Users can win prizes by collecting cans and playing online. Targets younger consumers.
Roblox: Selling Physical Goods to Gen Z in the Metaverse
Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.
E.l.f. tests real-world commerce on Roblox via Walmart tech
The experience, developed with esports agency eGen and metaverse games publisher Supersocial, allows users to create “dream startups” and features locations inspired by the brand’s products.