Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • Tariffs
  • brands
  • Berlin Fashion Week
  • beauty retailers
  • Gen Z
  • company

    • Roblox

    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.

    E.l.f. tests real-world commerce on Roblox via Walmart tech

    E.l.f. tests real-world commerce on Roblox via Walmart tech

    The experience, developed with esports agency eGen and metaverse games publisher Supersocial, allows users to create “dream startups” and features locations inspired by the brand’s products.