Michaels Launches Knit & Sew & Party Stores
Michaels expands with Knit & Sew and Party Stores, capitalizing on Joann's and Party City's challenges. More products, lower prices, and expanded online options aim to boost creativity and celebration.
Joann launches Gen Z-focused brand campaign
The company said Thursday that its “Jo-And” rebranding will leverage influencer relationships, social media and commercial spots to highlight the joy in the experience of connecting with others through hands-on creativity.