Why Olaplex is leading with emotion for its latest refresh, campaign
The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brand’s previous strategy.
The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brand’s previous strategy.