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  • E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series


    E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

    E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

    Cosmetics is making over the iconic telenovela genre with “Descubre e.l.f.ecto.” The content push lands on the tails of the brand’s entrance into Sephora Mexico in October, its first availability at the retailer.