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  • Roblox: Selling Physical Goods to Gen Z in the Metaverse


    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.