Nestlé Coffee Mate’s ‘Situationship’ Campaign with Radke Targets Dirty Soda Trend
Nestlé Coffee Mate launches a limited-edition 'Situation-Sip' creamer via a social media 'situationship' campaign featuring reality TV star Radke. This initiative, part of a larger market development push, leverages the dirty soda trend and encourages direct consumer interaction on Instagram.