CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.
L'Oréal's Q2 2025 sales rose 2.4%, boosted by China. Haircare excelled, but skincare disappointed. The group navigates economic stress and invests in dermatological brands for future growth. Focus: Innovation.
Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.
