Meta introduces Business AI for small businesses, AI-powered ad enhancements, & tools for creator partnerships. Aiming to simplify AI use & boost ad performance on Facebook & Instagram. Includes AI-generated music & try-on features.
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
Axe partners with Pete Davidson to connect with Gen Z via social media, promoting body positivity and 'rizz' (charm) with a humorous campaign featuring new scents. Unilever increases social media investment.
