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    • Social Media Marketing

    CPG Brands Go Social-First: TikTok, Gen Z, and Marketing Shift

    CPG Brands Go Social-First: TikTok, Gen Z, and Marketing Shift

    CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.

    Axe & Pete Davidson: Gen Z, ‘Rizz,’ and Body Positivity

    Axe & Pete Davidson: Gen Z, ‘Rizz,’ and Body Positivity

    Axe partners with Pete Davidson to connect with Gen Z via social media, promoting body positivity and 'rizz' (charm) with a humorous campaign featuring new scents. Unilever increases social media investment.