Unilever boosts sports marketing with social media, influencer campaigns, and streaming partnerships. They aim for 'many-to-many' marketing, blending social moments with real-world experiences to reach fans at all levels.
LeBron James' 'Second Decision' campaign with Hennessy achieves social virality, boosting engagement and media value. The partnership aims for a fresh, social-first approach, sparking conversations around sports and LeBron lore.
Best Buy is enhancing its retail media network with new advertising solutions, brand partnerships (Meta, Ikea), and sports collaborations (NFL) to maximize brand exposure and engage sports fans.
