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  • Very demure, very mindful: How brands should navigate ‘internet speak’


    Very demure, very mindful: How brands should navigate ‘internet speak’

    Very demure, very mindful: How brands should navigate ‘internet speak’

    It’s a sudden shift in tone from full-throttle Brat summer, which commentator and brand strategist Tariro Makoni puts down to anxiety around the mixed messages consumers are receiving about the state of the economy.