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    Unilever: Sports Marketing, Social Media, and the Fan Experience

    Unilever: Sports Marketing, Social Media, and the Fan Experience

    Unilever boosts sports marketing with social media, influencer campaigns, and streaming partnerships. They aim for 'many-to-many' marketing, blending social moments with real-world experiences to reach fans at all levels.

    How Wrangler is riding its Western heritage to build brand momentum

    How Wrangler is riding its Western heritage to build brand momentum

    Country music, specifically, has been part of the brand’s DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.