Your Shopping Zone
Parachute expands into the mass market via a partnership with Target, offering affordable bedding. This follows a prior collaboration with Crate & Barrel. Target aims to enhance its bedding options.
“After speaking with thousands of women, we saw an opportunity to provide a wider range of quality, on-trend intimates and sleepwear products at affordable price points for life’s many moments,” Jill Sando, Target’s executive vice president and chief merchandising officer of apparel and accessories, home and hardlines, said in a statement.