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    • Unilever

    Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign

    Unilever’s Profit Surge & TreSemmé’s ‘Get Out of Bed’ Campaign

    Unilever's profits rose 3.4% to $34.45B. TreSemmé launched 'Get TF Out of Bed' campaign with Eventbrite, battling 'bed rotting' trend and promoting its texturizing spray with pop-up salons and social media.

    Axe & Pete Davidson: Gen Z, ‘Rizz,’ and Body Positivity

    Axe & Pete Davidson: Gen Z, ‘Rizz,’ and Body Positivity

    Axe partners with Pete Davidson to connect with Gen Z via social media, promoting body positivity and 'rizz' (charm) with a humorous campaign featuring new scents. Unilever increases social media investment.