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    • Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z

    Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z

    Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z

    Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.

    Urban Outfitters blends physical, digital with back-to-school campaign

    Urban Outfitters blends physical, digital with back-to-school campaign

    Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.