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Urban Outfitters blends physical, digital with back-to-school campaign

Urban Outfitters blends physical, digital with back-to-school campaign

Urban Outfitters blends physical, digital with back-to-school campaign

Like many Gen Z-forward brands, Urban Outfitters is employing the use of influencers including Anya Tisdale, Kai McPhee, Morgan Maher and Rabab.