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    Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

    Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

    What unlocked the campaign was the decision to incorporate Easter eggs in the ad in the form of over a dozen references to Morissette's original lyrics, like “Good Advice” pamphlets that haven't been taken, a soaking-wet bride and groom and a bus passenger labeled “Mr.