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    CeraVe & NBA: Skincare Meets Sports Culture

    CeraVe & NBA: Skincare Meets Sports Culture

    CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.

    Meet the stylists behind WNBA’s fashion rise

    Meet the stylists behind WNBA’s fashion rise

    Sports apparel and merch brand Fanatics has reported a 1000 per cent surge in merchandise sales, and with rookies Caitlin Clark and Angel Reese topping these figures, the next draft class has a tough act to follow.