Lorenzo Serafini named creative director of Alberta Ferretti

Serafini signed up with the Aeffe Group in 2014 as imaginative supervisor of Ferretti’s Philosophy di Lorenzo Serafini. Before Aeffe Group, Serafini operated at Roberto Cavalli and Blumarine and was innovative supervisor of ready-to-wear at Dolce and Gabbana.

The Ideology line will certainly be integrated within the Alberta Ferretti brand name beginning with the fall-winter 2025 season “with the goal of strengthening the brand’s allure” and placing it for the future, the firm said. The diffusion brand had previously been named Philosophy di Alberta Ferretti, and Ferretti renamed it Viewpoint di Lorenzo Serafini by Ferretti when Serafini took the top style spot.

He does well Alberta Ferretti, that announced her retirement in September. Ferretti functioned as the creative supervisor of the brand since its beginning in 1980, and stays in her placement as vice president of Aeffe. Her layout working as a consultant agreement with Aeffe Group is set to end on Dec. 31, per the release.

“With enthusiasm and deep gratefulness, I embrace this chance the Ferretti family members has used me,” Serafini claimed. “I am honored that Alberta has picked me as the follower to such a significant and prestigious heritage, and I will bring it ahead with treatment as I begin a new phase for the Alberta Ferretti brand name.”

Fashion designer Lorenzo Serafini walks the path at the Philosophy By Lorenzo Serafini fashion program throughout the Milan Fashion Week Womenswear spring-summer 2024 on September 22, 2023. He has been called innovative director of Aeffe-owned brand Alberta Ferretti.
Alessandro Levati through Getty Images

“A decade back, I turned over Lorenzo with the Approach line which he effectively developed into a thriving brand name,” Ferretti stated. “Currently it is time for him to compose a new phase for the Alberta Ferretti brand name, whose significance lines up wonderfully with his vision. Lightness, femininity, sensualism are words currently within Lorenzo’s vocabulary, and words he will be able to incredibly specify within the globe of Alberta Ferretti.”