Chubbies signs branded license deal with Team USA, Olympic Heritage

The upcoming pills are geared toward males, a representative for the brand name told Fashion Dive in an e-mail that there are “strategies to increase the Group United States x Chubbies collection into youth and children styles for future launches.”

“Each component of these Olympic Heritage and Group USA pills is a genuine homage to the amazing success of our Olympians and the enduring spirit of the Olympic Gamings,” Rainer Castillo, founder and president of Chubbies, stated in the release. “We can’t await our followers to put on these special pieces and join us in celebrating our athletic legacy.”

The initial collection to emerge from the offer dropped Friday and attributes men’s performance polos, Tees, tank tops and swim trunks “inspired by the Paris 2024 Olympians,” per the release. Costs vary from $39.50 to $89.50, and the line will certainly be offered solely via Chubbies’ shopping web site.

A second heritage-inspired capsule will certainly be launched on July 22, and will certainly feature “vintage-inspired pieces commemorating the 1984 LA Summertime Olympics.” That pill will offer button-up tee shirts, Tee shirts and swim trunks, per the firm. On Aug. 11, a third capsule “symbolizing the enjoyment of the upcoming LA 2028 Olympics” goes down, and will certainly include tank tops and swim trunks.

“Classic sport is something that our team references for ideas often,” Kevin Dopp, senior director of design at Chubbies, informed Fashion Dive in an e-mail. Our group dug through images and video clips of the Olympics’ past and patriotic styles from Chubbies’ history to develop this collection.