GoodPop’s ‘Summer of Yes’ Campaign: Healthier Treats for Parents

GoodPop, a maker of frozen dessert items, begins a campaign today (May 27) that showcases how the brand’s better-for-you choices to popsicles and ice cream treats can make the summertime period a little much easier on parents, according to information shown to Marketing Dive.

Campaign Launch: ‘Summer of Yes’

At the forefront of the campaign is a video clip made in collaboration with Crybaby Kingdom. The video clip centers around a support group for parents who are tired of claiming “no” so commonly. GoodPop’s deals with permit them to state “yes” for a modification with treats that are cost-free of fabricated dyes, sweeteners and gluten.

Gopuff isn’t the only brand name with which GoodPop is teaming up. The event, which is in collaboration with the publication Mommy, will have tasks for youngsters influenced by the larger project.

Partnerships and Activities

Informa PLC’s authorized workplace is 5 Howick Place, London SW1P 1WG. TechTarget, Inc.’s registered workplace is 275 Grove St. Newton, MA 02466.

Customers in select cities will have a possibility to win a complimentary box of item to be delivered by Gopuff in between May 27 and May 31. The considerable campaign likewise includes an Instagram competition and an in-person event.

Addressing Parental Summer Stress

The brand name’s “Summer season of Yes” project recognizes that the summer season months, when most youngsters are out of school, can bring on a certain amount of anxiety for caretakers. The brand name is positioning itself as wanting to assist alleviate some of that anxiety by equipping parents to provide right into their kids’s requests for popsicles and various other icy deals with. The campaign innovative additionally showcases some of the much more unreasonable demands parents may hear during the summertime. The Gopuff partnership even more urges moms and dads to accept spontaneity with the possibility to win cost-free, better-for-you alternatives to the common seasonal treats.

GoodPop, which launched in 2009, is available in all 50 states at over 10,000 retail areas, including Whole Foods, Sprouts, Kroger, Costco and Wegmans stores. It joins various other brand names in targeting moms and dads with better-for-you choices. Direct-to-consumer manufacturer of kids’s food Little Spoon recently partnered with Mattel-owned children’s character Barney to aid bridge generational divides.

Availability and Target Audience

“Summertime of Yes” is motivated by a brand-led survey of 200 moms and dads which found 94% state “no” daily to their youngsters and 60% state it a lot more throughout the summertime. Along with a funny video place on YouTube, the project includes a giveaway and in-person occasions.

The brand name’s “Summer season of Yes” campaign acknowledges that the summer months, when most youngsters are out of college, can bring on a specific amount of stress and anxiety for caretakers. The project creative likewise showcases some of the much more absurd demands parents could listen to throughout the summer season.