Dude Wipes: Strategic Investment & Growth Plans

Established in Chicago in 2011, Dude Wipes removed in 2015 when the triad appeared on “Shark Storage tank” and won a financial investment from Cuban. Ever since, the firm has developed a network of collaborations that consists of 25,000 retail doors. Man Wipes presently sells via Amazon, Kroger, Publix, Sam’s Club, Target and Walmart, to name a few.

Dude Wipes’ Origin and Growth

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Over the years, the brand name has actually used creative advertising collaborations and campaigns to expand its customer base. In 2023, Man Wipes launched a collaboration with the National Football Organization’s Cleveland Browns for the team to wear an “unsoiled” white safety helmet for pick games. Last August, the brand name released a camo variation of the wipes with a tongue-in-cheek nod to hunters and outdoorsmen.

Marketing Collaborations and Brand Expansion

Owners Sean Riley, Jeff Klimkowski and Ryan Meegan will certainly continue in their current functions as CEO, CFO, and principal advertising and marketing police officer, respectively. They maintain a significant share of the firm and controlling rate of interest, according to Klimkowski.

Dude Wipes has been in development mode via a broadening group of wholesale collaborations and the introduction of brand-new products. According to the firm, its retail sales have actually increased almost fourfold considering that 2021 and went beyond $220 million in 2024.

“We bootstrapped Man Wipes from our house with just a concept and some intestines,” the business founders claimed in a declaration. “Now, we’re coordinating with TSG Consumer to take this point to a whole brand-new degree.”

Strategic Investment for Future Growth

Man Wipes on Monday announced a “strategic growth investment” from TSG Customer Allies for an unrevealed quantity. The firm intends to make use of the financing to expand its customer base and grow its retail partnerships, per a press release.

Started in Chicago in 2011, Dude Wipes took off in 2015 when the triad appeared on “Shark Container” and won an investment from Cuban. Since then, the company has built a network of partnerships that includes 25,000 retail doors. Guy Wipes currently markets with Amazon, Kroger, Publix, Sam’s Club, Target and Walmart, amongst others.

In 2023, Dude Wipes launched a collaboration with the National Football Organization’s Cleveland Browns for the group to wear an “unsoiled” white helmet for select video games.

“The reason the Guy Wipes founders were so fired up to partner with TSG Consumer was since they likewise have conviction around Dude Wipes’ possibility to become the group developer of the wet bath tissue segment of the bath tissue market,” Klimkowski stated in an e-mail. “We believe this is mosting likely to be achieved by doubling down and continuing to focus on the damp bath tissue category.”

Vision for the Wet Bath Tissue Market