J.c. Penney’s Brand Refresh: Aeropostale & New Marketing

Brooks Brothers, Lucky Brand, Nautica and Eddie Bauer are also in the portfolio along with J.C. Penney, per the firm’s web site.

“We’re not simply selling clothing; we’re redefining the season,” Michelle Wlazlo, J.C. Penney’s brand chief executive officer, claimed in a statement. “I wanted to be fresh, self mindful and recognize that … it’s time for you to get in the recognize and quit sleeping on J.C. Penney.”

Catalyst Brands Retailers Strengthen Relationship

J.C. Penney’s choice to include Aeropostale products to its array strengthens the relationship in between both Catalyst Brands retailers. Previously this year, Sparc Team, an operating entity that is a joint venture consisted of Genuine Brands Team, Shein and Simon Property Group, created Driver Brands. Brooks Brothers, Lucky Brand, Nautica and Eddie Bauer are additionally in the portfolio alongside J.C. Penney, per the business’s website.

“We’re not simply marketing clothes; we’re redefining the period,” Michelle Wlazlo, J.C. Penney’s brand president, claimed in a declaration. “Whether you’re headed to class, the office or just owning your day-to-day work, we have actually got the brands and wants to assist you show up with self-confidence. Due to the fact that looking great need to never ever really feel out of reach.”

Building on Previous ‘Back-to-It’ Campaign

With its new marketing areas, J.C. Penney is building upon its previous “Back-to-It” campaign, which debuted last month. The project aims to expand its fall advertising and marketing past the back-to-school buying season and belongs to a “Yes, J.C. Penney” placing the company introduced in April.

“We’re not mosting likely to [use] the same old retail advertising playbook,” Thalberg said in a recent meeting with sibling publication Advertising and marketing Dive pertaining to the store’s refresh. “I wished to be fresh, self mindful and acknowledge that … it’s time for you to enter the recognize and quit resting on J.C. Penney.”

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