Rachel Scott: Proenza Schouler’s New Creative Director

“It is with wonderful excitement that I sign up with Proenza Schouler, a brand name at the heart of American style, and one I have actually long admired,” supplied Scott using press launch. In 2004, Proenza Schouler ended up being the recipient of the inaugural CFDA/Vogue Style Fund reward. By the time Hernandez and McCollough left their tag in January this year, Proenza Schouler had actually reclaimed its sector standing and security, and had supposedly worked with the developer Patrik Ervell to release a menswear line.” When we left Proenza Schouler last January, we understood the tale would certainly go on, however not yet that would certainly compose the following phase,” claimed McCollough and Hernandez. Her first show for her own label will certainly take place on 15 September, following the introduction of the Proenza Schouler SS26 collection in New York previously in the week, which Scott developed with the style workshop after signing up with the tag as an expert earlier this year.
Scott’s Appointment and Vision
Following week, Scott will kick off a long, long season of fresh begins at homes including Chanel, Bottega Veneta, Gucci, Versace and Balenciaga– that she is the only lady of colour to do so will make this not just an unforgettable discussion, however a historical.
Her very first show for her own tag will certainly take location on 15 September, following the introduction of the Proenza Schouler SS26 collection in New York earlier in the week, which Scott developed with the style studio after signing up with the label as an expert previously this year. The developer’s main launching collection for Proenza Schouler will certainly be for AW26, which will show in February 2026.
Diotima’s Success and Awards
Scott has grown a limited, varied area for Diotima that grows by the period, which has actually elevated the tag to become a successive victor of two CFDA Fashion Awards, initially in 2023 for Arising Developer of the Year and once more in 2024 for Womenswear Designer of the Year. Scott was a runner-up for the CFDA/Vogue Style Fund in 2023 and a finalist for the 2023 LVMH Reward and for the 2025 Woolmark Reward. She accepted the inaugural Frazier Family members Structure x CFDA Empowered Vision Award in 2024 and won the Style Depend on United States honor for ready-to-wear previously this year.
Scott’s take on luxury is extensive and challenges the ideas of what style supplied at a specific rate point can or need to involve. To wit, Diotima is understood for its crochet dresses and tops, which Scott has made totally in her home nation of Jamaica, and her crystal mesh divides. To the nude eye, these are hotel staples, but Scott has actually rendered them in such a way that stimulates demi-couture.
Proenza Schouler’s History & Challenges
Proenza Schouler was established by Hernandez and McCollough in 2002. Called after the duo’s moms’ first names, the origin story of the tag remains a market fairy tale: their first collection, which was their joint thesis at the Parsons Institution of Layout in New York, was purchased by Barneys under Julie Gilhart’s management. In 2004, Proenza Schouler became the recipient of the inaugural CFDA/Vogue Style Fund reward. The label is understood for clothing some of New York’s a lot of trendy women and introducing a vital It-bag of the late 2000s, the PS1.
“As one of the most popular international style skills of today, Rachel brings a fresh and female point of view to a brand name built on the spirit of the contemporary American lady,” claimed Suveyke Snyder. “Her extensive understanding of Proenza Schouler’s brand name codes, paired with her exceptional capability to marry craft with advancement, made her the all-natural choice to lead the brand name forward.”
Regardless of an encouraging start and very early years, Proenza Schouler ran into a series of barricades. Sustained by investment and sector energy early on, Hernandez and McCollough took their collection to Paris in 2017, a short-term experiment that did not gain the anticipated benefits. They returned to New York Fashion Week in September 2018 for Spring/Summer 2019, recovering a controlling stake that November from private financial investment group Castanea Allies– to whom they had actually sold a minority risk in 2015– and independent factors led by Theory co-founder Andrew Rosen, with the goal of rerouting it after a series of managerial misfires. By the time Hernandez and McCollough left their tag in January this year, Proenza Schouler had regained its market standing and security, and had supposedly worked with the designer Patrik Ervell to launch a menswear line. (It’s uncertain if the project is still in growth with Scott’s consultation.).
Founders’ Departure and New Chapter
Jack McCollough and Lazaro Hernandez are prospering Jonathan Anderson at the helm of Loewe. On the eve of the news, the founders of Proenza Schouler spoke exclusively to Vogue Organization regarding joining the LVMH-owned Spanish fashion home.
Scott’s Background and Style
Scott, 41, started her occupation in Milan at layout home Costume National after her researches at Istituto Marangoni. She is recognized for her craft-first method at Diotima, the label she founded in 2021 while still vice-president of design at Rachel Comey in New York City.
“When we left Proenza Schouler last January, we understood the story would certainly go on, but not yet that would certainly write the following chapter,” claimed McCollough and Hernandez. As founders and board participants of the company, we are happy to invite her to this very unique brand and excited to see just how she will welcome and advance the tradition and spirit of what we began.”.
“It is with terrific exhilaration that I join Proenza Schouler, a brand at the heart of American style, and one I have actually long appreciated,” supplied Scott by means of press launch. “I hold deep respect for the charm and world Jack and Lazaro so remarkably crafted, and I look forward to bringing my perspective in dialogue with their tradition.
1 American Style2 Creative Director
3 Diotima
4 Fashion Designer
5 Proenza Schouler
6 Rachel Scott
« Foundstock Standard: Defining & Reusing Deadstock for Sustainability