Maria Grazia Chiuri Returns to Fendi as Creative Director

Maria Grazia Chiuri, formerly at Dior and Valentino, returns to Fendi as Creative Director. She previously worked at Fendi, contributing to the Baguette bag's success. A homecoming for the Roman designer.

Maria Grazia Chiuri has been called primary innovative officer of Fendi, the residence introduced today. It additionally notes a kind of homecoming: Chiuri, who is Roman, worked at Fendi for 10 years as an accessories designer between 1989 and 1999, where she led the advancement of the home’s signature Baguette bag.

Chiuri’s Fendi Homecoming

When Chiuri left Fendi in 1999 with her then imaginative partner Pierpaolo Piccioli, it was for an additional Roman house: Valentino.

When Chiuri left Fendi in 1999 with her then imaginative companion Pierpaolo Piccioli, it was for an additional Roman home: Valentino. When the house’s creator, Valentino Garavani, retired in 2008, Chiuri and Piccioli were set up as joint imaginative directors (after a quick cameo by Alessandra Facchinetti in the role). Chiuri stayed at Valentino for seven very successful years prior to she was hired by Dior in 2016 as a substitute for Raf Simons.

LVMH Welcomes Chiuri Back

“Maria Grazia Chiuri is one of the best innovative abilities in vogue today, and I am delighted that she has actually selected to go back to Fendi to continue sharing her creativity within the LVMH group, after sharing her vibrant vision of fashion. Surrounded by the Fendi groups and in a city that is dear to her, I am encouraged that Maria Grazia will add to the imaginative renewal and future success of the maison, while perpetuating its one-of-a-kind heritage,” stated Bernard Arnault, chairman and chief executive officer of LVMH Team.

Chiuri’s Vision for Fendi

“I return to Fendi with honour and pleasure, having had the opportunity of beginning my job under the support of the house’s founders, the 5 siblings. Fendi has actually always been a forge of skills and a beginning factor for lots of creatives in the market, many thanks to the remarkable capability of these five ladies to promote and support generations of vision and skill. I am grateful to Mr Arnault for delegating me with the job of helping to create a brand-new chapter in the history of this amazing women-founded business,” stated Chiuri.

Strengthening Fendi’s Heritage

Silvia Venturini Fendi, house successor and granddaughter of the creators Adele and Edoardo Fendi, added womenswear responsibilities to her well-known function looking after menswear and held the ft for both genders during the brand name’s 100th-anniversary seasons in 2025. Her ability and vision will certainly be crucial in strengthening Fendi’s heritage, shaping the future ability in the home and strengthening our dedication to Italian craftsmanship,” added Fendi chairman and CEO Ramon Ros.

Today’s appointment is also geographically practical for Chiuri as Fendi is based in Rome. Following her separation from Dior in Paris, the developer has been fully based there also, working on enthusiasm projects including the restoration of Teatro Della Cometa, a historic performance area in the city.

According to HSBC, Dior sales went from EUR2.2 billion in 2017 to EUR9.5 billion in 2023. Currently she has the possibility to commit the amount of her abundant style experience to creating the house where it all started.

Future of Womenswear at Fendi

Ros, who stepped into his own function this past July, is wanting to drive revival at the house. Before Jones’s visit in 2020, your home’s womenswear was made by the late Karl Lagerfeld from 1965 until his death in 2019. Ros will be really hoping that Chiuri, when Dior’s womenswear imaginative supervisor alongside Jones in the same duty for menswear, will certainly bring brand-new significance to Fendi.

“I’m thrilled to invite Maria Grazia right into the team. The duty of an imaginative supervisor is no longer to just develop attractive clothing however to curate a society and hold a mirror to the globe we stay in. Her ability and vision will contribute in fortifying Fendi’s heritage, forming the future skill in your house and strengthening our commitment to Italian workmanship,” added Fendi chairman and chief executive officer Ramon Ros.

Fendi has actually been without a dedicated womenswear creative supervisor since Kim Jones tipped down in October 2024. Silvia Venturini Fendi, home successor and granddaughter of the founders Adele and Edoardo Fendi, included womenswear obligations to her recognized role supervising menswear and stayed for both sexes throughout the brand’s 100th-anniversary periods in 2025. On 29 September, however, Venturini Fendi was advertised out of her layout responsibilities and right into a brand-new ambassadorial function as honorary president.

At Dior, she ended up being the home’s first-ever female lead designer, looking after womenswear. She likewise released all of her accessories experience at the home and worked to expand Dior’s lens by functioning with craftspeople and creatives past its commonly Francophone emphasis.

Maria Grazia Chiuri has been named chief imaginative officer of Fendi, the residence announced today. It likewise marks a sort of homecoming: Chiuri, that is Roman, worked at Fendi for 10 years as an accessories designer between 1989 and 1999, where she led the growth of the home’s trademark Baguette bag.