E.l.f. Campaign: ‘Give an e.l.f.’ & Impact Report

E.l.f. launches 'Give an e.l.f.' campaign highlighting its Impact Report, consumer engagement, and commitment to purpose-driven values, diversity, and sustainability. The campaign encourages supporting various causes.

The brand is holding an activation today (Oct. 28) at 410 Lafayette Street in New York City, inviting the public to check out a personalized booth and choose a reason they care about. In exchange, E.l.f. will make a contribution to a not-for-profit organization focused on that reason. Participants will certainly get a published receipt confirming the contribution, and can utilize the receipt to rack up cost-free E.l.f. products.

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E.l.f.’s Commitment to Values

E.l.f. is again amplifying its historical dedication to purpose-driven worths– and asking the neighborhood to hop on board– with the launch of its latest campaign. The effort is timed to the release of its fourth annual Effect Record, which details accomplishments consisting of the donation of over $2.5 million, or a minimum of 2% of the prior year’s earnings, to causes that align with the business’s worths, extending conference room diversity, animal well-being, catastrophe alleviation and even more.

In addition, 73% of E.l.f. Beauty brand name’s items are made in Fair Trade Qualified facilities and 100% of its cosmetic brushes’ timber handles currently utilize Woodland Stewardship Council accredited timber. E.l.f. has actually also attained a 33% decrease in product packaging intensity in its 2025 versus a 2019 standard, surpassing a goal for a 20% decrease by 2030.

Consumer-Focused Campaign

E.l.f.’s campaign turns the emphasis over to consumers, testing them to determine the reasons they “offer an e.l.f.” about. The initiative, made with imaginative company Situation, includes a 45-second place including brand partners like tennis icon Billie Jean King, astronaut and protestor Amanda Nguyen and race automobile motorist Katherine Legge highlighting the reasons they care about.

Activation Event in NYC

The brand is organizing an activation today (Oct. 28) at 410 Lafayette Street in New York City, welcoming the public to visit a personalized booth and select a cause they appreciate. In exchange, E.l.f. will make a contribution to a nonprofit organization focused on that reason. Individuals will obtain a published invoice verifying the donation, and can make use of the receipt to score complimentary E.l.f. products.

“Our commitment to appear as bold disruptors with kind hearts has been unwavering throughout the business’s 21-year background,” stated Tarang Amin, chairman and chief executive officer, e.l.f. Appeal, in launch details. “It overviews just how we run every day and why we make every one of our selections as a purpose-led, results-driven business.”

Campaign Reach and Impact

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Project innovative consists of the call-to-action “What do you offer an e.l.f. (F#@&) concerning?” and will span social, digital, out-of-home, including over 40 electronic displays in Moynihan Train Hall at New york city’s Penn Terminal, and print, including a two-page spread in the New york city Times on Nov. 2.

The initiative from E.l.f. gets to a time where worths like incorporation have actually begun to be up to the backburner for a number of brands amid a tense macroeconomic environment. Various other highlights of its Influence Report consist of that over 140 business leaders, nonprofits and peer companies have joined its Adjustment the Boardroom union devoted to even more available conference rooms, and that, in an initiative to optimize cost, 75% of E.l.f. Cosmetics items are $10 and under.

E.l.f. Charm today (Oct. 28) released a worldwide project qualified “Offer an e.l.f.” that highlights its 4th yearly Influence Report and challenges consumers to sustain their very own feeling of purpose, according to details shared with Advertising Dive.

The brand is additionally holding an experience Oct. 28 in New york city City inviting the public to “offer an e.l.f.” for E.l.f. items. The marketing expert’s most current Effect Record highlights its accomplishments across locations including society, innovation, projects and the atmosphere.