Dole & Minecraft: Promoting Health with Gaming

Dole partners with Minecraft to promote healthy eating habits and hydration. The campaign includes in-game items, stickers, recipes, and social media activations across North America and Europe.

“Make the World a Healthier Place” is indicated to enforce the role healthy foods play in powering everyday performance. The project includes an exclusive Minecraft Character product where gamers can open a Dole Banana Hoodie for their avatar in-game by seeing a designated microsite and posting a Dole Banana sticker label or Dole Pineapple tag. The touchdown page likewise features a Dole peel-and-play electronic sticker collection sheet, task sheets, coloring pages and more.

Minecraft Partnership Campaign

With over 300 million copies offered and a hit movie to its name (plus a follow up on the means), Minecraft stands as one of the world’s most popular video clip game franchises. The campaign consists of an unique Minecraft Character product where gamers can open a Dole Banana Hoodie for their avatar in-game by checking out a marked microsite and publishing a Dole Banana sticker label or Dole Pineapple tag. The landing web page likewise features a Dole peel-and-play digital sticker collection sheet, task sheets, tinting web pages and even more.

In-store screens and social media sites activations expand the reach of the joint project, which will proceed into several stages. The initiative ranges from October 2025 via March 2026 in the united state, Canada, Germany, Italy, Greece and the Netherlands.

Minecraft Character Stickers

In addition, Dole will release two waves of banana stickers and a pineapple tag featuring popular Minecraft characters. The very first wave consists of video game characters such as Steve, Alex, the climber, the Enderman and the hen jockey, while the second wave will feature lamb, ocelots, zombies, wolves and bees.

“Make the Globe a Healthier Place” gives education and learning on healthy eating practices, hydration and overall nutrition. The effort includes an unique Minecraft Personality thing, and the brand will certainly additionally include preferred characters on its stickers and tags in reality.

Healthy Eating Education

With over 300 million duplicates offered and a hit film to its name (plus a follow up en route), Minecraft stands as one of the world’s most preferred video game franchises. Despite the growing appeal of Roblox and Fortnite, the video game stays a prominent means for brand names to reach consumers. Dole is betting large on the system, with its newest project marking the very first time the firm has actually launched an advertising initiative in The United States and Canada and Europe all at once.

The project also includes a handful of Minecraft-inspired recipes, like Golden Banana Ingots, Creeper Crusher Smoothies and Banana Bread Cake Blocks. Social media and in-store displays activations round out the initiative.

Minecraft-Inspired Recipes

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