Coca-Cola Launches Emotional ‘All the Feels’ Campaign for FIFA World Cup 2026

Coca-Cola kicks off its FIFA World Cup 2026 marketing with the 'All the Feels' campaign, featuring fan activations, a Panini sticker collection, and an emotional anthem reimagining Van Halen's hit song 'Jump.'

Immersive Experiences and Digital Fan Activations

Beyond the television components, Coke is bringing to market a number of electronic and in-person experiences, consisting of a FIFA Globe Cup 2026 Trophy Scenic tour exhibition that gives a close-up take a look at the event’s top reward and collaborations with football supervisors and media figures. The brand name is additionally prolonging its work with sporting activities memorabilia strong Panini to include collectible athlete sticker labels that can be obtained via electronic and physical activations. QR codes on Coke product packaging can additionally be scanned to enter for the possibility to win prizes, such as World Cup tickets.

In Coke’s first Globe Mug advertisement, “Gurgling Up,” individuals in everyday situations, like standing in a crowded lift and riding the train, catch someone enjoying soccer footage and become unable to include their emotions. Our creative vision for this project is to harness the incredible power of the FIFA World Mug and the rollercoaster of emotions that just this competition can supply, changing them into actual, concrete connections,” claimed Arnab Roy, head of state of the worldwide classification at Coke, in a statement. Past the Television elements, Coke is bringing to market several electronic and in-person experiences, including a FIFA Globe Mug 2026 Prize Excursion exhibition that provides a close-up appearance at the event’s top reward and collaborations with football managers and media figures. QR codes on Coke product packaging can also be scanned to enter for the chance to win prizes, such as Globe Mug tickets.

In Coke’s very first Globe Cup ad, “Bubbling Up,” people in day-to-day situations, like standing in a crowded lift and riding the subway, catch a person enjoying football video footage and end up being incapable to have their feelings. “It’s coming!” they shout as “Jump” swells behind-the-scenes. Future ads will certainly illustrate the raw feelings of fandom and the low and high of viewing the Globe Cup in action.

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Capturing Global Emotions through Shared Experiences

“At Coca‑Cola, we believe in the power of shared experiences. Our imaginative vision for this project is to harness the extraordinary energy of the FIFA World Mug and the rollercoaster of feelings that just this tournament can deliver, changing them into real, substantial links,” claimed Arnab Roy, head of state of the worldwide classification at Coke, in a declaration. “With ingenious experiences and engaging web content, we’re bringing fans better than in the past, whether they’re applauding in electronic spaces, local bars, or at-home watch events.”.

Coke, among FIFA’s longest-standing sponsors, is portraying the build-up in follower expectancy for the Globe Cup with imaginative that draws on the good feelings of Van Halen’s “Dive.” The synth-heavy ’80s hit has actually been reimagined as a brand anthem with help from musicians J Balvin, Brownish-yellow Mark, Steve Vai and Travis Barker.

New Campaign Anthems and Upcoming Ad Releases

Furthermore, Coke is running electronic and on-site activations and extending its collaboration with Panini to consist of a sticker label collection including top professional athletes from around the globe. The “All the Feels” effort spans 180 markets and sees Coke placing sporting activities fandom as a unifying, extremely emotional minute for customers.

The brand will release 3 television places in the lead-up to the Globe Cup in June with the very first, “Bubbling Up,” showing everyday followers as they obtain stoked concerning the football event. A second ad, “Uncanned Emotions,” is set to decrease in April while the last area, “No Much better Really feeling,” is timed to the World Mug kickoff.