Sprite’s ‘The Living Tracklist’ Celebrates 40 Years of Hip-Hop Culture

Sprite launches 'The Living Tracklist' campaign, continuing its 40-year hip-hop legacy. The initiative features limited-edition packaging, a digital experience with Genius, and a curated Spotify playlist.

Sprite’s Enduring Hip-Hop Connection

” There’s a large duty that we placed on ourselves to stand for hip-hop and recognize it each time that we do a campaign,” Fasakin claimed. “It does not get much easier since we’ve been doing it for 40 years. Each time you have to sit down and want to not take the easy course.”

Sprite’s deep connection to hip-hop songs and society dates back to 1986, when rap artist Kurtis Strike appeared in a business. With “The Living Tracklist,” Sprite’s lengthy tradition of marketing around hip-hop music and culture continues.

Do you like this tune? We desire to urge the discussion and the dialogue, since that’s where the splendor and the involvement occurs,” claimed Terika Fasakin, senior brand name supervisor for Sprite, in a meeting.

The ‘Living Tracklist’ Campaign Unveiled

“Sprite has actually never been a brand name that simply shows up when hip-hop is trending. Sprite has been in the culture, with the culture, considering that the first day,” stated A.P. Chaney, head of imaginative for Sprite North America, in a declaration.

As has actually been de rigueur for Coca-Cola brand names, on-pack QR codes will certainly play a vital function and lead consumers to an immersive electronic space built around a custom Genius-hosted microsite where they can dive deeper right into the discussion, see additional video material and go into shock drawing.

Earlier this year, Sprite launched “It’s That Fresh,” a global system that includes a freshened visual identification, international partnerships and a sonic identification developed in cooperation with hip-hop manufacturer Mustard. The brand name has had solid quantity development globally, chief executive officer Henrique Braun stated on an earnings call. Overall Coca-Cola organic revenues grew 10% in Q1 2026.

Interactive Digital Experience and Packaging

To construct the preliminary slate of tunes, Sprite and Genius brought together seven figures from the world of hip-hop as a Cultural Authority Panel: Angie Martinez, Speedy Morman, Scottie Light Beam, Nyla Symone, Rob Markman, Joshton Peas and Frazier Tharpe. The new packaging will show up on Sprite and Sprite No containers and bottles from July via September. Earlier this year, Sprite launched “It’s That Fresh,” a worldwide platform that consists of a revitalized aesthetic identity, international partnerships and a sonic identification created in collaboration with hip-hop manufacturer Mustard. Sprite’s deep connection to hip-hop songs and culture days back to 1986, when rapper Kurtis Blow appeared in an industrial. With “The Living Tracklist,” Sprite’s lengthy tradition of marketing around hip-hop songs and culture continues.

“If you produce something that individuals want to find out or review, or experience, or discussion, the business component of it will come. That is just how it’s always been for Sprite, with our support of hip-hop,” Fasakin stated. “When you go onto the digital site, there’s a wider list of tracks, and then even beyond that, since this is a living, breathing campaign, It will never be clear-cut, it will never be a pen in time. This is implied to inspire discussion.”

The tracklist will also live as 26 limited-edition packaging styles that include key lyrics from iconic hip-hop tunes from the late 1970s to today. The initiative, which covers The Sugarhill Gang’s “Rapper’s Joy” to GloRilla’s “TGIF,” stands for the most tracks that Sprite has ever before accredited at the same time. The brand-new packaging will appear on Sprite and Sprite Absolutely no canisters and containers from July with September. The styles were created by 6 illustrators and nod to the various designs of the six years stood for.

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Building the Hip-Hop Canon

Sprite today introduced the launch of a brand-new project that sees the Coca-Cola brand dipping right into consumer conversations around hip-hop culture, which it has been associated with for 4 decades. “The Living Tracklist” looks for to establish a progressing canon of hip-hop’s most impactful songs and leverages techniques such as packaging, social material and an electronic experience powered by song lyric website Genius, per details shown to Advertising Dive.

Real to its name, “The Living Tracklist” is a Spotify playlist implied to be talked about and altered in time. To construct the initial slate of tunes, Sprite and Brilliant combined 7 numbers from the globe of hip-hop as a Cultural Authority Panel: Angie Martinez, Speedy Morman, Scottie Light Beam, Nyla Symone, Rob Markman, Joshton Peas and Frazier Tharpe. The panel’s conversation is being shared as a 40-minute YouTube video, together with cutdowns for social that even more the dispute.

The project will certainly be supported with advertising in out-of-home, audio, retail, electronic and social channels, with amplification by Brilliant and media company Complicated, which developed custom-made co-branded social material for the effort.