OTB’s Stefano Rosso on revaluing luxury with innovation

As chairman of Maison Margiela and Chief Executive Officer of Marni, Stefano Rosso is future-proofing OTB by expanding to the Middle East and Asia-Pacific with a focus on development. He looked into that strategy throughout the Style Company Executive Top.

While cognisant of the high-end downturn, Rosso is finding opportunities for OTB to boost market share, by means of worldwide expansion and technology. Rosso stated, throughout a discussion as part of the Vogue Business Executive Summit. At OTB, this worth is connected to high quality and supply chain transparency, a “big point of focus” for the team.

OTB might be smaller sized than a few of the other luxury teams, however its brands have a growing impact on the fashion landscape– from Maison Margiela, which is perhaps at the elevation of its powers adhering to John Galliano’s Artisanal show, to Marni, which fulfilled crucial recognition following its Spring/Summer 2024 show in September. OTB scion Stefano Rosso is chairman of Maison Margiela, Chief Executive Officer of Marni and CEO of BVX (Brave Virtual Xperience), OTB’s company unit dedicated to products for virtual worlds.