J.C. Penney launches summer sales that overlap with Prime Day and beyond

Penney is promoting discount rates on name brands like Levi’s, Adidas, Puma, Forever 21, IZOD, Carter’s and Reebok, along with by itself personal tags consisting of Arizona, Liz Claiborne, A.n.a., St. John’s Bay, Okie Dokie and Xersion. Its Thereabouts children’s label includes uniforms starting at simply $5.

The chain store’s occasions consist of “Black Friday in July,” running July 15 to July 21; a “Enigma Sale” Aug. 1 to Aug. 4; “Super Saturday” Aug. 9 to 11; its Semi-Annual Home Sale July 15 to Aug. 11; and its Semi-Annual Beauty Occasion Aug. 1 to Aug. 18.

The department shop has some vital differentiators for those buyers, including photography and hair salon services. As of July 22, confirmed educators will get an extra 35% discount.

With more than 4,000 back-to-school items for children priced less $20, including some clothing items under $10, Penney is keeping deals going as the summer season unwind and family members progressively seek to obtain their back-to-school purchasing done. Since early this month most back-to-school and college buyers have started to go across things off their checklists, according to research from the National Retail Federation and Prosper Insights & Analytics launched Thursday.

As at other sellers, commitment members obtain added benefits, including an additional 30% off on Thursdays now with Aug. 29 and one-time totally free delivery on an order of $25 (valid Aug. 13 to Aug. 14). At different factors as summer winds down, CashPass Benefits will pile up with bonus bucks with minimal acquisitions on certain things.

Members of Penney’s freshly overhauled loyalty program get special offers during an “brand new Members-Only Cost savings Period event happening July 11 to Aug. 29,” per a firm press release. That consists of a free back-to-school photo session and electronic photo from J.C. Penney Portraits by Lifetouch.