Amazon is discontinuing its Amazon One hand-scan payment system and closing most Amazon Go and Fresh stores. This move reflects broader challenges in the cashierless checkout technology market, despite initial market confidence in its future potential.
Coca-Cola kicks off its FIFA World Cup 2026 marketing with the 'All the Feels' campaign, featuring fan activations, a Panini sticker collection, and an emotional anthem reimagining Van Halen's hit song 'Jump.'
Ecommerce measurement is transforming. Browser-based tracking is failing due to privacy and AI. Server-side tracking offers robust, brand-controlled data for AI-driven optimization, future-proofing data foundations for effective, consistent performance.
The U.S. Bankruptcy Court has approved the liquidation of Saks Off 5th’s digital operations. This decision undoes the company's 2021 split between online and physical stores, cited as a failure due to debt and low ROI.
Guess? is considering a sale after a $13/share offer, while investors retain ownership and the brand shows strong Q4 growth (7.8% sales, 7.2% net revenue), despite past sexual misconduct allegations against founders Paul and Maurice Marciano.
Delivering on omnichannel's promise is complex. Success requires tailoring strategies to customers, leveraging AI for supply chain, and ensuring consistent customer experience across touchpoints. It's not a template, but a core retail operating model requiring unified data.
