Netflix partners with AB InBev for global multiyear collaborations, including co-branded marketing, live events (NFL, World Cup), and digital promotions, leveraging popular titles and boosting ad revenue.
Walmart utilizes AI for better contextual translation, enhancing search and customer experience across languages. Good translation builds trust and expands market share. AI improves search results and brand recognition.
Best Buy is enhancing its retail media network with new advertising solutions, brand partnerships (Meta, Ikea), and sports collaborations (NFL) to maximize brand exposure and engage sports fans.
Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.
Amazon updates its Vendor Assistant with AI, offering sellers individualized supply strategies, marketing recommendations, and new market insights. This reduces labor needs and boosts efficiency.
Dario Vitale's innovative vision for Versace blends heritage with raw sexuality, exploring the brand's essence through diverse artistic voices. He emphasizes feeling and experience over overt branding, questioning Versace's iconic image.
Ralph Lauren introduces Ask Ralph, an AI-powered assistant powered by Azure OpenAI, offering personalized fashion recommendations and shoppable outfits within its app. It enhances the mobile shopping experience and customer engagement.
Giorgio Armani's will reveals potential partnerships with LVMH, L'Oréal, or EssilorLuxottica for his fashion house. An IPO is also possible. The will outlines selling stake.
Target expands with new autumn store openings and announces CEO Brian Cornell's departure, replaced by COO Michael Fiddelke in February. Growth strategy includes 300 new stores and $15B sales target by 2030.
Meta unveils new ad layouts for Threads, Reels, and AI-powered optimization tools, including value rules and Advantage+ catalog ads, boosting brand engagement and ROI. Meta's revenue increased 22% in Q2.
Kering postpones full Valentino acquisition from Mayhoola due to economic challenges. CEO change and declining sales impact the deal. The strategic partnership remains, aiming for Valentino's growth.
Nicholas Aburn takes over Area, infusing American glitz with his experience at Tom Ford and Balenciaga. His vision includes denim, crystals, and red carpet statements, balancing fantasy with reality. Aburn's Area blends downtown party girl vibes with personal style.
NYFW SS26 showcases resilience with tradition brands & rising stars despite challenges. Expect debuts, venue changes, & a focus on American design. Google Shopping bus returns!
Rachel Scott joins Proenza Schouler as Creative Director, succeeding Hernandez and McCollough. Her debut collection is highly anticipated, marking a new chapter for the American brand. Scott's Diotima success precedes her.
Aloqia's Foundstock Standard aims to define 'deadstock,' incentivizing reuse and combating greenwashing. It tackles the lack of clear definition and encourages sustainable practices in the fashion industry. Focus on transparency and traceability.
Pepsi's 'Food Deserves Pepsi' campaign uses 'Crashers' at NFL tailgates featuring Josh Allen & Justin Jefferson to boost sales amid market share challenges from Sprite & Dr Pepper. Elliott Investment stake adds pressure.
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
