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Country music, specifically, has been part of the brand’s DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.
Combined with a passion for cycling, discovered through “being so poor and needing to get around” while completing her foundation and BA courses at Central Saint Martins (CSM), this morphed into an MA collection that mashed the Edwardian attire of the UK’s suffrage movement with references to bicycling (whose adoption by women proved simultaneously subversive).
Marks & Spencer’s expansion plans never materialised, but Costelloe ended up working for Italian high-end department store La Rinascente for two years.
Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).
It’s an intentional mishmash of archival Alexander McQueen and “random men’s pyjama pants”, where Wales Bonner’s football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.
“Once we found we had a really good, stable distribution network, client relationships and a foundation from an operational point of view, we knew it was time to find some much bigger licenses and opportunities like we [have] with Authentic.”
G-III CEO Morris Goldfarb said on the call that the addition of the Converse license offers an opportunity to expand its activewear and lifestyle business and provides access to a “differentiated consumer.” The company owns DKNY, Donna Karan, Karl Lagerfeld and G.H.
Tostitos is shoring up a long-standing title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date, an effort that looks to connect with hardcore fans through humor and a heavy celebrity component, Marketing Dive can exclusively share.
“I believe that the experience, knowledge, and skills that she has amassed, based on a keen aesthetic sense and intellect, will greatly expand the world of UNIQLO LifeWear.”
As part of the partnership, which runs through the end of the year, Sephora is sponsoring a range of editorial features and social content on Remezcla, which has carved out a space for beauty alongside its preexisting culture, music, sports, film and food verticals.
“People want to be a part of the conversation as it happens.” With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.
“With our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes we’re making,” Christie Raymond, Kohl’s chief marketing officer, said in a statement.