The ultimate creative snack pack: in-house and external agencies
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The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround
“To stray now would be not just antithetical to who we are but fundamentally at odds with our ability to steward a thriving co-op for future generations,” the two leaders said, noting that its values have been critical to success since its founding in 1938.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
Cosmetics is making over the iconic telenovela genre with “Descubre e.l.f.ecto.” The content push lands on the tails of the brand’s entrance into Sephora Mexico in October, its first availability at the retailer.
Innovation and sustainability intersect at Fashion Futures Dubai
The day kicked off with a conversation between Vogue Business contributing editor Sujata Assomull and Manish Malhotra, one of India’s most celebrated designers, just six hours before his runway show closing out Dubai Fashion Week.
Nike launches brand with Kim Kardashian’s Skims
“With NikeSkims, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style.”
HanesBrands CEO to step down
“HanesBrands today is a more consumer-centric global operating company better prepared and strategically positioned to leverage our brands, innovation, marketing, talent, and supply chain capabilities around the world,” Bratspies said in the release.
Sociable: TikTok reinstated in US app stores after assurance from attorney general
Trump has offered further assurances to TikTok’s U.S.-based providers that they won’t be penalized for violating the bill, which was enough for Oracle, which has continued to support the operations of the app, ensuring that it remains available to users who’d already downloaded it onto their device.
Sociable: Big tech players emerge as likely partner for TikTok US
Various investor consortiums led by YouTuber MrBeast and Employer.com founder Jesse Tinsley, among others, are reportedly inquiring about the app, but it’s not clear whether they’re realistic bidders in the race.
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads
DoorDash is further embracing a trend toward unhinged, openly racy marketing with its latest Valentine’s Day campaign, aptly titled “Threesome.” The effort aims to reach couples who are opting for a night in on Feb. 14, not only in terms of ordering food but also other goods, including chocolates, flowers and more intimate items, courtesy of adult toy and lingerie retailer Hustler Hollywood.
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
The company will next run a series of films profiling individual athlete stories, all set to The Velvet Underground’s “I’m Sticking with You.” A roster of high-profile ambassadors feature in the work, including basketball stars Edwards and Boston and soccer prodigy Rodman from the U.S.
Bargain Hunt files Chapter 11 with plans to close all stores
But with no stalking horse bidder currently lined up, Rob Hubbard, the company’s chief restructuring officer, said “an immediate liquidation of [Bargain Hunt’s] assets through its retail stores is the only way to maximize value.”
Campaign Trail: Coca-Cola travels across decades to tell a family story
To serve each brand and nod to changes in technology, culture and advertising, Coca-Cola settled on a treatment created by Majority about a multi-generation store that has stood the test of time no matter what’s happening in the world.