Victoria's Secret leans on Pink for turnaround amidst market share challenges. New strategies focus on youth appeal, store concepts, and addressing activist investor concerns. CEO Hillary Super optimistic about Pink's potential.
Lowe's launches a creator network to engage millennials and Gen Z through influencers and retail media integrations. MrBeast joins, offering storefronts and sponsorships for home improvement projects.
GFS summit reveals sustainability challenges. Brands navigate greenwashing risks & shifting ESG policies post-Trump. Industry mood reflects broader concerns.
Lipton Hard Iced Tea targets both boomers and millennials with a campaign featuring senior influencers and intergenerational content, aiming to unite generations over a shared love for iced tea and partying.
Retail updates: Nike's new innovation chief, Prose expands, Huda Beauty's ownership, and cybersecurity attacks on brands like Adidas & North Face. Includes financial results and strategic shifts.
Footwear Circus reports Q1 profits exceeding expectations. Web sales declined. Kerry Jackson appointed SVP of new business development. Expansion plans include Shoe Station and new markets.
Chipotle increases marketing to emphasize quality and values amid economic uncertainty. Focusing on social channels, influencer campaigns, and ingredient transparency to build brand loyalty. NIL deals with student athletes.
Discover innovative startups tackling fashion's sustainability challenges. From bio-based polyurethane alternatives to AI-powered textile recycling, these companies are driving impactful change.
Ulta Beauty exceeds expectations in Q1 2025, driven by successful marketing, strategic initiatives ('Released'), and strong fragrance/skincare sales. Focus on in-store experience & brand exclusives.
GoodPop launches 'Summer of Yes' campaign, offering better-for-you popsicles and treats, empowering parents to say 'yes' more often with healthier choices free of artificial ingredients. Focuses on relieving parental summer stress.
Trump criticizes EU trade deficit, delays tariffs. EU prepares countermeasures but pauses to allow negotiations. Focus on tariffs, trade talks, and potential retaliatory actions.
Poppi, acquired by PepsiCo, targets Gen Z/millennials with viral TikTok campaigns, influencer collabs, & Fortnite mini-games. Alpine Blast launched after Super Bowl ad controversy. Focus: gaming & community.
