How Chet Lo made his SS25 show inclusive to blind guests
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
Why Old Navy is throwing back to the â90s to burnish its iconic brand
To promote the collection, Old Navy has debuted the âOnce More â94â campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.
Mytheresa sales grow 10%
Mytheresaâs net sales grew 9.8 per cent to âŹ840.9 million in 2024 as the company navigates the murky waters of luxury retail, beating the wider industry slowdown.
How Wrangler is riding its Western heritage to build brand momentum
Country music, specifically, has been part of the brandâs DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.
From bike lane to boardroom: An interview with Johanna Parv
Combined with a passion for cycling, discovered through âbeing so poor and needing to get aroundâ while completing her foundation and BA courses at Central Saint Martins (CSM), this morphed into an MA collection that mashed the Edwardian attire of the UKâs suffrage movement with references to bicycling (whose adoption by women proved simultaneously subversive).
Paul Costelloe on 40 years of London Fashion Week
Marks & Spencerâs expansion plans never materialised, but Costelloe ended up working for Italian high-end department store La Rinascente for two years.
Brands descend on NYFW with new stores and pop-ups
Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).
Why Ebay is showing secondhand fashion on the runway
Itâs an intentional mishmash of archival Alexander McQueen and ârandom menâs pyjama pantsâ, where Wales Bonnerâs football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.
Sperryâs Jonathan Frankel talks licenses, collaborations and what it means to be authentic
âOnce we found we had a really good, stable distribution network, client relationships and a foundation from an operational point of view, we knew it was time to find some much bigger licenses and opportunities like we [have] with Authentic.â
G-III lands licensing deal for Converse apparel
G-III CEO Morris Goldfarb said on the call that the addition of the Converse license offers an opportunity to expand its activewear and lifestyle business and provides access to a âdifferentiated consumer.â The company owns DKNY, Donna Karan, Karl Lagerfeld and G.H.
Inside Tostitosâ biggest NFL campaign to date, starring Patriots royalty
Tostitos is shoring up a long-standing title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date, an effort that looks to connect with hardcore fans through humor and a heavy celebrity component, Marketing Dive can exclusively share.
Uniqlo names Clare Waight Keller creative director
âI believe that the experience, knowledge, and skills that she has amassed, based on a keen aesthetic sense and intellect, will greatly expand the world of UNIQLO LifeWear.â
Why Sephora sponsored Remezclaâs beauty vertical to reach Latin consumers
As part of the partnership, which runs through the end of the year, Sephora is sponsoring a range of editorial features and social content on Remezcla, which has carved out a space for beauty alongside its preexisting culture, music, sports, film and food verticals.
How Area became the dark horse of American fashion
âPeople want to be a part of the conversation as it happens.â With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.
Kohlâs launches family-focused brand platform
âWith our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes weâre making,â Christie Raymond, Kohlâs chief marketing officer, said in a statement.
Bath & Body Worksâ semi-annual sale âfell short of our expectationsâ
Identifying problems with store presentation and marketing âis not the first time weâve seen this as a reasoning for softer demand,â Piper Sandler analysts Korinne Wolfmeyer and Sarah Morin said.
Next-gen material startups are deprioritising fashion
BMW has invested in Natural Fiber Welding, which has partnered with brands including Ralph Lauren and was a recipient of funding provided by a Stella McCartney-backed initiative, and said in 2021 that the startupâs bio-based leather alternative Mirum met its criteria for durability, cost, scalability and environmental impact.