Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.
Coca-Cola launches 'Refresh Your Vacations,' featuring an AI-enhanced 'Holidays Are Coming' ad and a new 'A Vacation Memory' spot. The campaign spans TV, online, social media, and includes a Christmas truck tour.
Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Rains is evolving with a 360-degree retail model, expanding product range, and opening new stores. Founder Daniel Hesselager leads the transformation focusing on customer experience and brand presence, despite market uncertainties.
