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Adidas tackles sports sideline pressures with ‘You Got This’ campaign

The company will next run a series of films profiling individual athlete stories, all set to The Velvet Underground’s “I’m Sticking with You.” A roster of high-profile ambassadors feature in the work, including basketball stars Edwards and Boston and soccer prodigy Rodman from the U.S.

12 Feb 2025

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Adidas opts to avoid China in US product sourcing

While not directly attributed to tariffs, Barbie’s parent company Mattel recently shuttered one of its Tier 1 supplier plants in China, and is looking to continue shifting production away from the country.

23 Aug 2024