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    IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising

    IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising

    Interpublic Group (IPG) partners with Aaru to integrate AI-powered human simulations into advertising for better audience targeting and campaign effectiveness. Aiming to reduce guesswork and boost ROI.

    AI-Powered Retail: Autonomous Marketing & Real-Time Decisions

    AI-Powered Retail: Autonomous Marketing & Real-Time Decisions

    Retail demands real-time, AI-driven marketing. Autonomous platforms adapt instantly to customer behavior, making smart decisions across all channels, boosting profits and relevance. Embrace agentic AI for agility.