Amazon’s AI Vendor Assistant: Streamlining E-commerce
Amazon updates its Vendor Assistant with AI, offering sellers individualized supply strategies, marketing recommendations, and new market insights. This reduces labor needs and boosts efficiency.
IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising
Interpublic Group (IPG) partners with Aaru to integrate AI-powered human simulations into advertising for better audience targeting and campaign effectiveness. Aiming to reduce guesswork and boost ROI.
AI-Powered Retail: Autonomous Marketing & Real-Time Decisions
Retail demands real-time, AI-driven marketing. Autonomous platforms adapt instantly to customer behavior, making smart decisions across all channels, boosting profits and relevance. Embrace agentic AI for agility.