Your Shopping Zone
“People want to be a part of the conversation as it happens.” With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.
The headlines from the Spring/Summer 2025 menswear edition of Paris Fashion Week spotlighted an all-star cast of designers: Rick Owens staged a 200-person martial parade for peace; Pharrell Williams took over the Unesco headquarters courtyard, Dries Van Noten hosted a cocktail hour and a party that sandwiched his knockout farewell show.
This season, Mrs Prada and Mr Simons played things light, delivering a youthful collection full of look-twice details and gestures all contained within silhouettes sometimes so shrunken that you suspected pieces of the outerwear had been lifted from the models’ mothers’ wardrobes.